First-Car Campaign Play (Back-to-School Edition)

RADIO PLAY: First-Car Campaign Play — Back-to-School Edition Community date range: August 1 – 31, 2026 Begin planning: June 2026 Begin selling: Early July 2026 Potential partners: auto dealerships (new + used), insurance agents, driving schools, tire/service shops Sponsor categories: auto dealers, auto insurance, auto service, banks/credit unions (first auto loans) Programming ideas: safety-and-reliability positioning aimed at parents; 'what I drove in high school' host bits; high-school sports pregame sponsorships tied to the dealer; insurance-agent Q&A on adding a teen driver Social content ideas: teen-driver safety checklist carousel; dealer walk-around videos of budget-friendly first cars; parent testimonial spots. Repeat this play at graduation (see Graduation Season Play, May 2027).